Sell More Products With Simply Copywriting Techniques

During this session, you will some of Michel’s tried and true copywriting techniques to get more of your visitors enthusiastically buy your products. These are the summary notes of Michel’s interview, designed to help you to get the core concepts and taking action more quickly.

The biggest copywriting mistake people make is thinking that they are their own audiences. A lot of people don’t understand or don’t read their copy from the perspective of their audience. Copywriting is important because it’s a process that goes through what we, in marketing, call the sender who encodes a message in a way that hopefully will get decoded by the recipient in the same way, or the way it was intended to.